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How to Get Reviews (and Why They Matter)

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How to Get Reviews (and Why They Matter) Did you know that over 90% of people check online reviews before they buy anything ? Cultivating an online reputation by posting, which is essential to success in today's business culture, seems like a tricky thing. How do you get customers to leave feedback? Even more important, how do you get them to leave a positive review? How do you get a coveted five-star review? You might be tempted to buy into the thought that good customer reviews and reputation management are out of your control. Not so! When your business utilizes a structured review system, you can drive more new customers and potential customers to your website. As a business owner, where do you begin with encouraging high-quality reviews? How do you motivate the average customer to leave a google review or, better, a personal recommendation? See below to learn what personal recommendations and positive feedback impact your online presence and how fe

SEO Visibility: 10 Quick SEO Tips to Boost Your Google Search Visibility

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SEO Visibility: 10 Quick SEO Tips to Boost Your Google Search Visibility Business owners these days find it harder than ever to organically make their way to the top of Google’s search engine rankings pages (SERPs), and for good reasons. First, it’s hard to become visible and get organic clicks when your brand does not utilize features that Google's algorithm looks for when its spiders crawl your website. Statistics show that 75% of searchers never go past the first page of search engine results, so your SEO visibility and ranking are essential factors. Organic results in searches are those that occur naturally, unlike a paid search (also known as a PPC or pay-per-click system). If you're looking to improve your organic ranking, you may find this article helpful. What Is SEO Visibility? Use Google Search Console If you’ve ever wondered why your site never shows up on the first page of Google search results, it’s probably because your SEO visibility is low. SEO visibility

How Long Does It Take for Your Site to Become a Top-Ranked SEO (Search Engine Optimization) Success?

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How Long Does It Take for Your Site to Become a Top-Ranked SEO (Search Engine Optimization) Success? SEO stands for Search Engine Optimization. It is when website owners use a process to make their website rank higher on Google. This process leads to greater website visibility for your business online in search results. Companies that do SEO will rank higher for certain search words, they will get more web traffic, and their profit goes up. By having a higher Google search ranking, these businesses get a higher volume of local traffic which in turn helps them grow. SEO is one of the best digital marketing strategies in use today. More and more people are looking for local businesses online. That means that businesses need to be on the first page of the results, or else nobody will see them. With such an effective tool at the ready, business owners are anxious to see a return on their investment. Many people cannot understand why this strategy is so time-consuming. It just seems l

Five Inbound Link-Building Strategies to Help Your Site Rank Higher

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Five Inbound Link-Building Strategies to Help Your Site Rank Higher Have you been wondering how to implement some successful techniques for establishing links to your website from external sites? All the inbound links, also called backlinks, can play a key role in improving your organic search ranking through Google and its algorithm. But how do you go about making this happen? Clearly, you cannot achieve a winning backlink strategy all by yourself. Instead, effective link-building strategies require networking and cooperation with owners of other relevant websites, and especially those whose sites (linking to yours) have relevance, authority, and credibility. Take the mystery out of establishing links and start making it work for you with these inbound strategies to build links. Here's a resource page to help you with your link-building efforts. What is Link Building? You can successfully establish backlinks when other websites, or blog writers, create links from their s